Top 8 Digital Marketing Trends for Higher Education in 2024 As this is 2024, the dynamically changing digital landscape brings opportunities and challenges for any HEI. Keeping pace therefore will be paramount to remaining competitive in the quest to attract prospective students and engage current ones. Here are eight of the newest strategies, trends, and tactics from our Kochi-based digital marketing institute to bring some zest into your higher education marketing efforts. 1. Personalization at Scale What used to be a luxury is now a necessity: personalization. Get real insights from data into creating personalized experiences for prospective students. Personalizing communication in accordance with individual preferences, behavior, and demographics, by dint of the CRM system and marketing automation tools implemented, results in higher engagement and conversion rates. 2. Dominate Video Content Video continues as a robust way of doing storytelling and engaging people. Crea...