PlanAtDigital

D igital marketing is changing at the lightning pace. Every other day, new trends and technologies emerge, making it important for businesses as well as professionals in Kochi to stay ahead. Perfect for an aspiring marketer to get updated with all these changes or for a seasoned professional to reskill themselves, the blog looks into recent industry developments detailing why this is the best time to enroll in a digital marketing course or crash course in Kochi. Rise of AI and ML in Marketing Artificial intelligence and machine learning represent one of the most transformational shifts in digital marketing. These technologies revolutionize the business model-from customer segmentation to content creation. AI-powered tools offer massive data processing, reveal patterns, and predict behaviors, thus allowing marketers to gear their campaigns better. For instance, AI enables optimization and automation of email marketing, ad targeting on social media, and customer service on chatbots. All...

 T he digital age is one where business thrives on all available social media platforms, but not all social media channels fit all businesses. It may be huge in reaching one's target market, bringing awareness to the brand, and stirring up sales. Considering the huge array of options, how do you determine the best choice for your business? This article will discuss making the right choice to advance your business. Know Your Audience Understanding your audience is crucial and, in my opinion, the very first and the most important step. Knowing what your customers prefer, who they are, and how they use their online tools will help you focus on what to serve the most used. For example, if your target demographic is teenagers or even young adults, you will likely find more success on TikTok or Instagram. If, however, your business mainly speaks to the professional world, then LinkedIn will be the right business option for you as it caters to the variant demographic of users from each re...